February 23, 2015
Disney Hikes Prices at U.S. Theme Parks
Matthew Wexler READ TIME: 2 MIN.
Visiting Mickey and Minnie just got more expensive.
The Walt Disney Co. raised ticket prices to attend Disneyland, Walt Disney World and the rest of its U.S. theme parks, effective Sunday.
A one-day ticket for either Disneyland or California Adventure in Anaheim, California, is now $99 for anyone 10 or older, the company said. That's up from $96.
Single-day tickets for the Magic Kingdom at Walt Disney World in Lake Buena Vista, Florida, are now $105, up from $99.
Disney has continued to see strong attendance growth at its theme parks and resorts.
For the quarter ended Dec. 27, revenue for the segment rose 9 percent to $3.9 billion, as attendance at the company's California and Florida parks climbed 7 percent, with Walt Disney World and the Disneyland Resort each setting all-time quarterly attendance records.
A measles outbreak linked to Disney's Southern California theme parks hasn't hurt attendance.
Earlier this month, CEO Bob Iger said in an interview with CNBC that the company was seeing no discernible impact on attendance or bookings from the outbreak, which was revealed last month.
More than 70 people in California, including six Disneyland employees, and about two dozen others in six states, Mexico and Canada have been sickened in the outbreak.
Among other price changes that took effect Sunday: A one-day ticket to Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom now is $97, up from $94.
Disney also bumped up ticket prices for children ages 3 to 9.
Kids in that age bracket will be charged $93 for a single-day ticket at Disneyland. That's up from $90. For the Magic Kingdom, that ticket is now $99, up from $93. For the other theme parks it's now $91, up from $88.
Disney typically raises ticket prices at its U.S. theme parks annually, said Suzi Brown, a Disneyland Resort spokeswoman.
"We continually add new experiences, and many of our guests select multiday tickets or annual passes, which provide a great value and additional savings," she said.
Matthew Wexler is EDGE's Senior Editor, Features & Branded Content. More of his writing can be found at www.wexlerwrites.com. Follow him on Twitter and Instagram at @wexlerwrites.