July 28, 2008
Nike pulls ads on anti-gay concerns
David Foucher READ TIME: 1 MIN.
The world's largest sportswear and shoe company Nike Inc has pulled some advertisements that appeared to send out anti-gay messages, according to the online edition of The Oregonian newspaper.
The newspaper said controversy arose last week over some advertisements for Nike's new Hyperdunk basketball shoes. The ads were dubbed homophobic by bloggers and critics, the paper said.
Concerns were first raised by the weblog, www.gawker.com, the Oregonian said. The blog post can be seen at http://gawker.com/5027779/does-nike-hate-gays-or-do-gays-hate-basketball.
Under a post titled "Does Nike Hate Gays? Or Do Gays Hate Basketball?" the blog said the ads showed a basketball player's face in the groin area of another player seemingly dunking a ball. Gawker also carried a picture of the ad on the blog.
The picture was accompanied by slogans like "This ain't right" and the blog said the ads appeared offensive to African-Americans too. The two players featured in the picture looked African-American.
"Nike should pull the ads. Or rework them to be friendlier to gay basketball fans, at least," the blog said in its post.
The Oregonian's report published on Saturday quoted a Nike spokesman, Bob Applegate, saying three separate poster and billboard ads would be taken down in Portland, Oregon "as expeditiously as possible." The ads also appeared in New York City streets and subway tunnels, the paper said.
Nike did not immediately return a call seeking comment.
David Foucher is the CEO of the EDGE Media Network and Pride Labs LLC, is a member of the National Lesbian & Gay Journalist Association, and is accredited with the Online Society of Film Critics. David lives with his daughter in Dedham MA.
