Source: SKIMS

At Long Last, SKIMS for Men Has Arrived. See the Sexy Campaign Here.

Christopher Ehlers READ TIME: 10 MIN.

One of the most successful shapewear companies of all time, Kim Kardashian's SKIMS has finally announced a collection for men, and there's one hell of a sexy ad campaign to go along with it. The all-star campaign features football icon Neyman Jr., 2022 NFL Defensive Player of the Year Nick Bosa, and NBA all-star Shai Gilgeous-Alexander.

From technically constructed briefs and ultra-soft boxers to tanks and tees that promise to be the most comfortable ever, SKIMS Mens is likely to catapult the brand into new territory while taking over the realm of men's intimates.

To put into perspective just how huge SKIMS is, the initial launch back in 2019 resulted in a profit of more than $2 million, and completely sold out within 10 minutes. Now, only four years later, SKIMS is valued at more than $4 billion.

"The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS' commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL's top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products," says Kim Kardashian, Founder and Creative Director of SKIMS, via a press release.

"SKIMS' decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand's existing product offerings, with men accounting for over 10% of SKIMS' existing customer base. Entering the $111B US men's apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers," says Jens Grede, CEO & Co-Founder of SKIMS.

For the brand's debut release, SKIMS Mens will introduce three collections: Cotton, Stretch, and Sport.

Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.

Stretch is a collection of foundations that will never lose shape. This lightweight, ultra-soft collection is constructed from a maximum-stretch fabric for the perfect fit, every time.

Sport is designed to specifically aid performance. This collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for maximum comfort and support.

Available to shop exclusively on starting October 26th at 9AM PST, SKIMS Mens arrives in sizes XS-5X with price ranging from $16-$54 for single pieces and $42-$98 for packs.

Check out the sexy ad campaign below:

by Christopher Ehlers

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