Michael Bastian Designs Limited Edition Pocket Square in Support of Breast Cancer Awareness

This October, LAB SERIES Skincare for Men and renowned menswear designer Michael Bastian fuse the forces of grooming and fashion in support of The Est�e Lauder Companies' Breast Cancer Awareness (BCA) Campaign and Breast Cancer Awareness month.

"Like a lot of men unfortunately, I have direct family connections to breast cancer survivors and therefore, working with LAB SERIES on this campaign was important to me on a personal level," said Michael Bastian.

Bastian has partnered with LAB SERIES to exclusively design their Limited Edition Pink Ribbon Pocket Square that proudly features the Breast Cancer Research Foundation� (BCRF) Pink Ribbon. Together, they create an authentic, relevant and modern voice for all of the men affected by breast cancer. While less than 1 percent of breast cancer diagnoses occur in men, Michael Bastian and LAB SERIES encourage all men around the world to go beyond the one percent to support Breast Cancer Awareness in honor of all the irreplaceable women in their lives.

The Pink Ribbon Pocket Square is sophisticated and wearable year-round, allowing men to show their Pink Ribbon to promote awareness in their pockets this October and beyond.

"We are honored to be partnering with Michael in support of such a great cause. We hope men around the world will join us in taking action in the fight against this disease by purchasing the Limited Edition Pink Ribbon adorned AGE RESCUE + Face Lotion and by proudly wearing the pocket square," said Octavio Valdes, Vice President, General Manager, LAB SERIES.

The 2016 BCA Campaign spotlights the true impact of togetherness by connecting a variety of influencers and contributors to bring their diverse backgrounds and perspectives to its global community, all with the goal of showing how we can "Take Action Together to Defeat Breast Cancer."

To encourage unique actions that resonate with individuals who have varying connections with the disease, The BCA Campaign's global website, BCAcampaign.com, is evolving into an editorial destination featuring powerful, fresh content from diverse voices in the breast cancer community.

A variety of educational, impactful resources will be brought to life through social and digital, providing specific, tangible ways for people to take action and create meaningful change in their own lives and the lives of others throughout the year.

The Limited Edition Michael Bastian for LAB SERIES Pink Ribbon Pocket Square is a complimentary gift with a purchase of $85 USD, available in-store at Bloomingdale's and online at Bloomingdales.com and labseries.com during the month of October 2016.

The Limited Edition Pink Ribbon adorned AGE RESCUE+ Face Lotion in support of The BCA Campaign will be available at Bloomingdale's and online at Bloomingdales.com and labseries.com between September 1 and December 31, 2016 while supplies last. LAB SERIES will donate 20 percent of the $50 USD suggested retail price from the sale to the Breast Cancer Research Foundation� (BCRF), with a maximum donation of $25,000.

The Est�e Lauder Companies Inc. first introduced LAB SERIES Skincare for Men in 1987. Since then, the brand's elite team of scientists, researchers and skincare specialists use modern technology, advanced ingredients and the latest research on men's physiological and lifestyle needs to develop products with proven results specifically targeting men's skincare concerns. LAB SERIES Skincare for Men is available in 30 countries and sold in department and specialty stores worldwide.

Founded in 2006, Michael Bastian is a renowned New York-based luxury Menswear brand whose design philosophy is predicated on classic American tailoring and sportswear with a modern fit and produced at a luxury level. The brand has garnered six CFDA Menswear nominations culminating in winning the Menswear Designer of the Year in 2011.

Twice GQ has honored Michael Bastian with inclusion in their Best New Menswear Designer in America competition -- once for his own line and once for his collaborative line with GANT, GANT by Michael Bastian. The brand has been distributed in over 12 countries in the top luxury retailers, as well as its own dedicated online Michael Bastian web store.

The Est�e Lauder Companies' Breast Cancer Awareness (BCA) Campaign is committed to defeating breast cancer by supporting education and medical research. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The BCA Campaign is The Est�e Lauder Companies' largest corporate philanthropic initiative and is active in more than 70 countries.

The BCA Campaign has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 Breast Cancer Research Foundation� (BCRF) research projects worldwide over the past 22 years. For more information on The BCA Campaign, visit BCAcampaign.com or follow @BCAcampaign on Facebook, Twitter, Instagram and YouTube.

The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $57 million in grants to support the work of more than 250 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide.

By committing 91 cents of every dollar directly to its mission, BCRF is one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization in the US to hold both an "A+" from CharityWatch as well as the top four-star rating from Charity Navigator.

Be inspired by the collective efforts by visiting BCAcampaign.com and labseries.com.

For more information, visit www.michaelbastiannyc.com or facebook.com/LABSERIES