Kiehl's LifeRide Hits DC to Support The Mammovan

Maintaining its mission of philanthropy, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, has expanded its LifeRide motorcycle ride project and will ride through the District of Columbia on a two-day, multi-stop charity ride March 30-31, to support The GW Medical Faculty Associates Mobile Mammography Program -- The Mammovan.

The Mammovan began in 1996 with the goal to make life-saving, early detection of breast cancer possible for all women throughout metropolitan Washington, regardless of their ability to pay. The self-contained mobile unit travels to corporate and community sites, offering one-stop screening performed in a comfortable, convenient environment.

The Kiehl's LifeRide for The Mammovan is a new version of Kiehl's LifeRide, a cross-country motorcycle ride inspired by a Kiehl's icon -- the motorcycle -- a spirit of adventure, and philanthropic heritage. Kiehl's LifeRide for amfAR embarked on its first run in 2010 to raise funds and awareness for amfAR, The Foundation for AIDS Research, and will run its seventh annual ride in August 2016.

"For Kiehl's, our LifeRide project has been a way of making noise -- with the motorcycles, with the press, with our customers -- about a cause that we passionately believe in and support," said Chris Salgardo, President, Kiehl's USA, and a motorcycle enthusiast since he was a teenager. "Breast Cancer is something that unfortunately touches everyone, and ever since meeting Dr. Brem, and learning about The Mammovan's work in DC, I've been looking for a way for Kiehl's to help. Expanding our LifeRide project made perfect sense -- The Mammovan already goes on the road to reach its customers, and Kiehl's LifeRide for The Mammovan will join it."

Like that first motorcycle ride, during Kiehl's LifeRide for The Mammovan, motorcycle riders, led by Kiehl's President Chris Salgardo, will ride around the DC metro area, making stops at Kiehl's stores and counters, and, with Dr. Rachel Brem, Professor and Vice-Chair and Director, Breast Imaging and Interventional Center, Department of Radiology at George Washington University, educating customers on the work and importance of The Mammovan.
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Chris Salgardo will lead the group of riders, including actor Gilles Marini, and DC restaurateur Michael Lastoria of &pizza, around the DC metro area, making stops to meet customers at the Kiehl's stores at Tysons Corner Center and Westfield Montgomery, as well as select department stores. At each stop, the public will be invited to meet the riders, learn more about GW Medical Faculty Associates and The Mammovan, and contribute to efforts that provide all women with access to life-saving mammography screening. Customers will also be able to purchase a special commemorative edition of Kiehl's Midnight Recovery Concentrate to remember the ride.

The ride concludes with a finale with The Mammovan itself, and the official announcement of Kiehl's donation of $100,000 to The Mammovan at the Kiehl's store in Georgetown, hosted by the DC Newsbash, a group of Washington DC's female television anchors and reporters that raises funds and awareness for breast cancer causes. The Kiehl's LifeRide for The Mammovan finale is Thursday, March 31, from 6:30 to 8 p.m., at Kiehl's Since 1851, 3110 M. St. NW, Washington, DC. All are invited to attend and celebrate!
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"I am delighted and extremely grateful that Kiehl's is partnering with the George Washington Mammovan," said Dr. Brem. "The generosity of Kiehl's will allow women to have free life-saving mammograms, and will allow for the diagnosis of early, curable breast cancer."

SCHEDULE

WEDNESDAY, MARCH 30
Kiehl's at Neiman Marcus Tysons Galleria, 2001 International Dr., McLean, VA, 3:30-4:30 p.m. Celebrate with the LifeRiders