February 4, 2015
'Be Fearless' With Gabrielle's Angel and Cotton Jelly Cancer Research Fund
EDGE READ TIME: 2 MIN.
In conjunction with World Cancer Day on February 4, Gabrielle's Angel Foundation for Cancer Research has partnered with UK-based clothing brand Cotton Jelly for the #BeFearless campaign to help raise funds for cancer research in a fashionable way.
"Gabrielle's Angel Foundation and Cotton Jelly have created a unique way for people to support cancer research through their #BeFearless campaign. Purchasing a T-shirt not only supports cancer research, but also spreads a universal message of support and strength that is lasting and impactful. Since my mother knew Gabrielle very well, it makes it even more special so I feel honored to be a part of this partnership," said teen singing sensation Tallia Storm.
The campaign features a limited-edition personalized T-shirt collection inspired by Storm. Featuring several colors and two distinct designs -- "Love Defies All" and "Be Fearless" -- the T-shirts sell for �35 ($53.00) and are available in men's and women's sizes. �10 ($15.00) from each sale will directly support the research initiatives of Gabrielle's Angel Foundation. Those who purchase these bespoke T-shirts are encouraged to share a selfie via social media in support of those living with cancer by using the hashtags #BeFearless, #CureCancerNow and #CottonJelly.
"As we head into World Cancer Day to support the global fight against cancer, we are honored to have Cotton Jelly and Tallia Storm joining us in this campaign. With their help and the support of those who purchase a T-shirt, we get closer and closer to finding a cure," expressed Denise Rich, Co-Founder of Gabrielle's Angel Foundation.
Gabrielle's Angel Foundation funds the nation's best and brightest scientific investigators whose research focuses on finding less toxic treatments for patients with leukemia, lymphoma, and related cancers. Since its inception, Gabrielle's Angel Foundation has awarded $26 million in grants making it one of the largest non-governmental sources of grant support for blood cancer research in the nation. In 2012, the Foundation opened a sister chapter, Gabrielle's Angel Foundation UK, which provides support for blood cancer research at Great Britain's leading institutions.
"Cancer is a disease that personally affects almost everyone on the planet at some point in their life. By partnering with Gabrielle's Angel Foundation and Tallia Storm we are proudly joining the fight against this terrible illness," said Wes Henstock, Head Creative at Cotton Jelly.
Shirts can be purchased at http://cottonjelly.com/collections/be-fearless.