After Banning Porn, Tumblr Users Reportedly Flee from Platform

Monday March 18, 2019

After it was announced in December that Tumblr would ban pornography from its platform, several users said they would leave the site as they primarily used it to view x-rated content. The Verge is now reporting many users made good on their promise, and Tumblr's traffic has dropped nearly 30% since December.

Web analytics from SimilarWeb told The Verge that Tumblr's global traffic in December was 521 million unique users but dropped to 370 million by February. A similar report from Statista offered the same trend. In January 2019, Tumblr had 437 million uniques. In January 2018, the site had a high of 642 million unique visitors.

In its post about the ban from December, Tumblr defines adult content that "includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts."

There are a few exceptions, however. Nude classical statues and political protests that feature nudity will be safe on Tumblr. The new policy also excludes text, so erotica will remain published as will illustrations and art that features nudity — as long as sex acts are not depicted. Also allowed are breastfeeding videos and after-birth photos.

Tumblr is said to be emailing users who have posted adult content flagged by algorithms. They're being told their content will be hidden from view and posts with porn will be set private, preventing users from re-blogging them or sharing them elsewhere on Tumblr.

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