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Route 66 Named Most Instagram-Worthy Road Trip in the World

Tuesday Jan 8, 2019
Route 66 Named Most Instagram-Worthy Road Trip in the World
  (Source:Getty Images)

Route 66 has been named as the most Instagram-worthy road trip in the world, according to Brits.

The study, which polled 2,000 adults, found the top three routes are all located in the U.S — specifically through the Grand Canyon National Park and along the Pacific Highway Coast.

The drive through the Grand Canyon parks, typically following the South Rim to the North Rim and famed for its exquisite views of the stunning natural wonder was second.

'PCH', also known as Route 101, came third.

The route takes you on a coastal, cliff-hugging drive from San Francisco to San Diego, passing by San Jose, Big Sur, and Monterey. Fifty-six percent of those took part named the US as the road trip capital of the world.

Commissioned by Hertz, the research also identified key ingredients for a successful road trip — including wide-open roads, driving past famous attractions and spotting wildlife along the way. Discovering views and taking in the scenery were highlighted as the main reasons for adults going on a road trip.

Temerity Vinson, senior director of international marketing, Hertz said, "The survey results clearly show how much adventurers love the USA for a road trip. The influence of social media has had a huge impact on destinations of choice, bringing increased awareness of less well-known areas, as well as ensuring that gems such as the Route 66 are still as popular as ever."

While views and scenery were important for older travelers, millennials are more focused on having a "new experience."

More than two-thirds of millennials admitted the places they see on Instagram affect their choice of location, compared to just 13 percent of adults over 38.

In fact, 30 percent said they are unlikely to visit somewhere if they've never seen photos of it on Instagram.

Hashtags and location tags have become a new way to research the next travel destination and four in 10 millennials use the platform to discover new points of interest and places to visit.

The survey, conducted via OnePoll in December 2018, also found an average of 12 photos a day are taken on a holiday or a trip.

Fifty-seven percent of respondents said they were most likely to take a photo of a landscape or cityscape while on a trip.

It seems that photographs make memories, with 36 percent of millennials saying that they would struggle to remember their trip if they didn't post a photo of it, compared to 19 percent of those over 38.

Furthermore, one in 10 admitted to visiting somewhere purely because they want to share it on Instagram. When it comes to planning, Brits take an average of six months to arrange an adventure of a lifetime. Twenty percent of respondents would like to combine creating their own route with a structured drive.

Following the research, Hertz has launched three new routes to its USA Road Trip Planner: Canyons of Arizona and Nevada, California Surfing and Totally Texas, providing inspiration for routes to experience iconic and off-the-beaten-track scenic drives and pit-stops.

Winter 2019

This story is part of our special report titled "Winter 2019." Want to read more? Here's the full list.


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